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INDIA INTERNATIONAL JEWELLERY WEEK (IIJW) JEWELLERY EXTRAVAGANZA

The third edition of the India International Jewellery Week will precede the IIJS as is the tradition. The grand affair will be hosted at the Grand Hyatt Hotel in Mumbai from August 19 to 23, 2012.

This year, the 32 participants include leading designers and jewellery brands showcasing the finest in designs, style and latest trends.

GJEPC's brand ambassador Sonam Kapoor will dazzle the ramp wearing some of the magnificent pieces crafted by Indian designers. The IIJW will present a host of Bollywood celebrities as showstoppers throughout the five-day event. Sonam also features in the multimedia campaign to promote India International Jewellery Week 2012. Conceptualised by McCann Erickson and shot by Tarun Vishwa, the campaign has been styled by Mohan Neelakanthan. One of the highlights of this year's edition will be a special showcasing of jewellery by the late Japanese designer Nobuko Ishikawa, an iconic figure who passed away recently.

The IIJW was conceptualised to present India's finest jewellery design, innovation, craftsmanship, technology and quality to a global audience. Already an established diamond manufacturing hub, India is poised to become a powerhouse of designer jewellery.

IIJW 2012 is going to be a glamorous destination for a lot of international buyers and media attending the show "The IIJW has become an established jewellery fashion week which aims to show the world India's strength in designing, creativity and innovation. More and more business-to-consumer events should be held regularly with the aim of reaching the consumer and influencing her to buy more jewellery,"

This year, the audience will get to see some magnificent collections by leading Indian brands such as Gitanjali Gems, Eekani Jewels, Laxmi Jewellery, Dwarkadas Chandumal, Amrapali Jewels, Gehna Jewellers, Dynamic International 11-110 (Malpani),Agni Jewels, Anmol Jewellers, Ganjam, YS18, Cappuccino Collection, Kays Jewels, Infinity Creations — Japan, Raksha Enterprises, D. Navinchandra, Jewels Emporium, Kashi Jewellers, KGK Entice, Birdhichand Ghanshyamdas and Jaipur Jewellery Show Well-known designers Tanvi Garg, Dipti Amisha, Preeti Jain, Farah Khan Ali, Laksh Pahuja, Anand Shah and Zeenat Desai will also participate in the show Promoting their young talent will be institutes such as the GIA and IGI.


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