diamond and fine jewellery retailer Seattle

Information about : diamond and fine jewellery retailer Seattle ,world leading online fine jeweller ,Blue Nile

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Seattle-based online diamond and fine jewellery retailer Blue Nile said that Julie Yoakum will join the company as chief merchandising officer. Yoakum will report to Blue Nile president and chief executive officer Harvey Kanter. She will lead the company's merchandising strategy, including trend identification, product design, sourcing, and inventory planning and management.

"We are extremely pleased to welcome Julie to Blue Nile as our head merchant," said Kanter. "Julie's broad trend expertise combined with her deep experience in assortment planning and merchandising will guide and evolve our product strategy to position Blue Nile as the world's leading online fine jeweller and as one of the greatest brands in the jewellery category."
Yoakum combines more than 20 years of experience in merchandising and product design and development with strong creative leadership and business skills. She started her career at Eddie Bauer, where she spent nearly 18 years rising through the ranks in progressively increasing roles and becoming the executive vice president of merchandising, product development, and sourcing. In that role, Yoakum oversaw a team of 300 and was responsible for a $1 billion business leading product strategy that underscored Eddie Bauer's brand proposition across more than 500 retail stores, as well as the catalogue, online, apparel and outlet businesses. "Blue Nile is one of those rare companies with a unique business model and superior customer proposition that grows quickly to the top of its industry," said Yoakum.

"As a merchant who values innovation and premium quality products, the very things that Blue Nile stands for, I can't imagine a better place to be."

Most recently, Yoakum was account service director at Hornall Anderson Design Work in Seattle, managing projects for the firm's top Fortune 500 companies.

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