fused fine silver jewelry

Information about : jewellery crafts ,fused fine silver jewelry ,design and manufacturing of jewellery ,fine and precious jewellery ,dokra jewellery collection ,jewellery retailers india


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design and manufacturing of jewellery ,fine and precious jewellery

Initially, The GJEPC conducted workshops at the crafts centres across India to complete the product development with the help of a powerful resource team. There were many hands on deck, including co-ordinator Devika Krishnan, jewellery designers Vikram Singh, who worked on Dokra, while Rupali Gupta offered inputs on Bidri. Girinath, assistant professor at NIFT-Bangalore, was an integral part of the filigree team. He provided the initial direction by developing basic filigree products to kick-start the filigree project. Parag Vyas offered technical expertise, and Ruban Hobday, director (South), GJEPC, ably played the role of a facilitator and co-ordinator. He was the one-point contact for the craftsmen, resource team, retailers, and the GJEPC.

There were many challenges along the way varying from tools being used, working at the craft centres for days together and co-ordinating with retailers and artisans to name a few. The GJEPC took into its fold four jewellery crafts namely Tarkashi (silver filigree), Dokra, Bamboo, and Bidri because they have been neglected. Of these Bidri and Dokra are dying. Bamboo had never been used in fine jewellery, while Tarkashi was taken up to highlight an artistic craft that could be reinvented by giving it a new form.

The retailers who spend their time and money to see through the project loved being part of the initiative. Yes, there were plenty ofhurdles and challenges to overcome and meet, but the journey was satisfying. All of them agreed that this was the way forward and this would also go a long way in helping the artisans of India, and saving the dying arts.

The outcome has been simply marvellous. Over 20 unique pieces have been crafted, which will be displayed at the IIJS 2012. It was a great challenge in bringing out fine and precious jewellery out of low-cost crafts like Bamboo and Bidri. But the emergence of this new idea of merging two diverse materials has created a revolution in the art of design and manufacturing of jewellery.

Shah says, "The products showcased at the IIJS will speak volumes of what can be achieved with an innovative mind! Also, this will create an opportunity for the craftsmen to expand the scope of their work and learn a few new things that will help them in their existing work."

Speaking about the commercial success of these pieces, Shah, who had introduced the Dokra collection, said, "For various reasons, we never intended to do Dokra in large volumes. The reason for taking up that project for me and my friend, partner and designer Vikram Singh, was to bring in something new in the market. We got a fantastic response and retailed from some of the most prestigious stores. However, globally selling Dokra pieces did not pose a challenge. In India, though, retailers did not want to try out new products on consignment basis. Besides, retailers sell jewellery as an investment product rather than a product worn for adornment."

Perhaps that was the reason why the three retailers were invited because they believed in the initiative and respected crafts and craftspeople. Shah endorses the view, "We wanted ownership from the retailers as they know best what the consumers want and will therefore create products that will be appreciated, valued and purchased by their customers. No new product can be successful in the market if the retailer does not believe in it. We wanted to tap retailers who valued the arts and crafts, and appreciate the effort that goes into creating such jewellery. Above all, such retailers will start selling jewellery on the perceived value and include margins that will justify the efforts put into design, development and manufacturing. This will also lead to a better understanding and business relationship between the manufacturers and retailers in the future."

The efforts of the last one-and-a-half years have culminated into and fused fine silver jewelry with alternative forgotten crafts. Both Shah and Rao are of the belief that the programme requires sustained efforts in order to bring jewellers and designers into this initiative. "It took us two years to create a resource team," informs Rao. "The process is slow, the initiation of the three retailers, however, has put the programme on a fast-track mode. They have experienced a new learning curve. Shah adds, "The journey was very difficult but no one was in a mood to give up:'

The result is the groundbreaking jewellery that will soon be tested in the Indian markets.


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