Kama Platinum collections

Information about : manufacturers and exporters of diamond jewellery ,Kama Platinum collections ,India International Jewellery Show ,Kama Schachter jewellery ,in jewellery manufacturing and exporting company


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manufacturers and exporters of diamond jewellery

Kama Schachter, one of Asia's largest manufacturers and exporters of diamond jewellery, said sales of its recently launched Kama Love and Kama Platinum collections have exceeded expectations. Following its recent success, the company plans to showcase the two popular brands at the 29th edition of the India International Jewellery Show (IIJS) which will be held in Mumbai from August 23 to 27.

"With a target of Z35 crore each for the first year, Kama Love and Kama Platinum have successfully done business of approximately Z10 crore and Z13 crore respectively," said Colin Shah, managing director and CEO of Kama Schachter. "IIJS serves as an ideal platform for showcasing the best in jewellery under one roof. Through this initiative we look forward to showcasing two of our most prestigious collections, Kama Love and Kama Platinum."

Kama Love is currently sold by a network of about 70 retailers, while Kama Platinum is available at 90 retailers across the country. "The first phase of the launch had focused on targeting premier retailers all over India. We are looking at a growth of almost 6070% on year-on-year basis and expect to have at least 300 retailers for Kama Love and 350 retailers for Kama Platinum in a span of three years," Shah noted.

Kama Love is a collection of plain gold and studded couple bands and is targeted at the bridal segment. Kama Platinum consists of couple bands, promise rings, engagement rings, chains, and pendants made from platinum.

Based on sales and retailer information, from February to June 2012, Kama Love has contributed almost 4% of the total business-to-business (B2B) sales of Kama Schachter, while Kama Platinum has contributed 5%. In terms of market share, Delhi is doing considerably well in terms of the highest number of repeat orders for Kama Love collection, whereas, Chennai is leading the charts for Kama Platinum, the company said.

With around 15 years of B2B experience and strong roots in jewellery manufacturing and exporting, Kama Schachter creates unique brands which matches the changing tastes of its modern consumers and aims to fill the prevailing market gap. Our association with IIJS this year will enable us to strengthen our retail network and thus grow the business to tap newer opportunities.


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