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CRAFT TO JEWELLERY(What is fine jewellery? )

What happens when two glaringly unequal types of materials and metals are pitted against each other? When Bamboo, a humble, non-precious material finds a place of honour in precious gold or silver jewellery set with diamonds? Or fine jewellery that exudes the raw and rustic appeal of the Dokra craft? Bidri work, which is usually employed to craft artefacts, adorns your neck or fingers in the form of an exclusive bauble? Or Tarkashi (silver filigree) work rendered in contemporary, three-dimensional patterns with gold? Does it become a case of aesthetic mismatch? Not really, especially if India's top three jewellers take the road less travelled and present a spellbinding collection that has never been seen before.

Welcome to the world of 'Craft to Jewellery', a radical initiative of the Gem & Jewellery Export Promotion Council (GJEPC) that not only aims to revive the moribund state of handicrafts and push artisans and fine jewellery designers to think out of the box, but also promote Brand India on the global stage, by adding a touch of lndianness to the internationally appealing jewels.

What is fine jewellery? It is the fine art of making precious or non-precious material so desirable, worthy and wearable that a customer overlooks its intrinsic value. This is exactly what has been achieved when commonplace materials and precious metals — each coming with its own behavioural traits —were synchronised to speak the same language and create one off jewels.

The trick was to doctor them technically and artistically so that they could blend and bury their characteristics to form a new language in design and innovation.

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