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SURYA GOLDS LAUNCHES SWAROVSKI CZ GOLD JEWELLERY LINE

Surya Golds, owner of the Agni CZ Gold Jewels brand, launched a jewellery collection made with Swarovski Zirconia at a fashion show in Delhi on July 7. Ahana Deol, the daughter of Bollywood stars Hema Malini and Dharmendra, walked the ramp as the showstopper.

"With Surya Golds and Swarovski Gems coming together, it has given designers an opportunity to express themselves through a dazzling selection of jewellery, capable of bringing creative visions to life," said Surya Golds director Ramesh Shoor. Surya Golds jewellery designs were made with  Ramesh Shoor with Ahana Deol.
Swarovski Gems' Pure Brilliance cut for zirconia in 18-karat and 22-karat white and yellow gold. Each Swarovski zirconia also features a microscopic laser engraving as proof of origin.

Swarovski Gems managing director Rajendra Jain added: "With the introduction of our new fancy cuts, featuring a microscopic Swarovski zirconia laser engraving, together with our strategic ingredient branding partnerships, we are ushering in a new revolution in the gold CZ jewellery industry in India."


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